#score

Expansion Score is a Growth Marketing term for expansion score work that turns campaign activity into source-backed learning, cleaner conversion decisions, and repeatable customer return paths. It helps people and agents name the signal, source, and safe next step without pretending an automation, campaign, DNS record, RFC, or network path did more than the evidence shows. Source context: HubSpot marketing glossary; Google Ads audience segments; User-supplied workflow and marketing transcript.

“The team used Expansion Score after the offer needed a better reason to exist, and the public-safe part stayed open and the protected part stayed locked.”

Onboarding Score is a Growth Marketing term for onboarding score work that turns campaign activity into source-backed learning, cleaner conversion decisions, and repeatable customer return paths. It helps people and agents name the signal, source, and safe next step without pretending an automation, campaign, DNS record, RFC, or network path did more than the evidence shows. Source context: HubSpot marketing glossary; Google Ads audience segments; User-supplied workflow and marketing transcript.

“The team used Onboarding Score after the landing page wore mismatched shoes, and the agent waited for proof before smashing the big green button.”