#expansion

Expansion Score 是 增长营销 术语，用来说明 expansion score work that turns campaign activity into source-backed learning, cleaner conversion decisions, and repeatable customer return paths。它帮助人和代理明确这个信号、来源和安全的下一步，不把自动化、营销活动、DNS、RFC 或网络路径说成超过证据的样子。来源: HubSpot marketing glossary; Google Ads audience segments; User-supplied workflow and marketing transcript。

“团队在发布前用了 Expansion Score，这样自动化就不会像书包拉链没拉好一样一路掉东西。”