Soft Launch
[/sɒft lɔːntʃ/]
Definitions
Subtly introducing a new romantic partner on social media without explicitly announcing the relationship — posting a photo that includes them without tagging or explaining who they are. Borrowed from startup terminology where a product is quietly made available before an official announcement, allowing for low-stakes feedback.
“She soft launched him with a blurry photo of their hands. Comment section went crazy.”
Related Terms
- Hard LaunchSocial Media
Publicly and explicitly announcing a new romantic relationship on social media — posting a clear, tagged photo and leaving no ambiguity about who the person is. The bold, all-in co...
- RatioSocial Media
When a reply to a post gets more likes/engagement than the original post, indicating disapproval of the original. Can also be used as a verb to deliberately attempt this.
- Beige FlagSlang
A neutral, quirky, or mildly odd trait in a potential romantic partner that isn't a dealbreaker but makes you pause — not a red flag (dangerous) or green flag (positive), just… bei...
- Green FlagSlang
A positive signal or encouraging trait in a person or situation — the opposite of a red flag. Green flags indicate emotional maturity, trustworthiness, kindness, or compatibility. ...
- Red FlagSlang
A warning sign — a behavior, trait, or pattern that indicates potential harm, toxicity, or incompatibility in a person or situation. Borrowed from sports officiating and safety sig...
- RizzSlang
Natural charisma, charm, or the ability to attract others effortlessly — especially in a romantic context. Someone with rizz seems to captivate people without trying. Can also be u...